Personalized customer shopping experience

ABSTRACT

A system and method that improves and enhances the customer&#39;s in-store shopping experience. The consumer product of purchase interest or intent to buy expresses (or self-announces via technology) it&#39;s match (or fit based on known or understood buying habits, customer taste, tendencies, etc) against the customer preferences during an in-store shopping experience.

RELATED APPLICATIONS

The present application relates to and claims the benefit of the filingdate of U.S. Provisional Patent application Ser. No. 61/751,587 filedJan. 11, 2013 the entire content and disclosure of which is incorporatedby reference as if fully set forth herein.

BACKGROUND

The present disclosure generally relates to methods and apparatuses forproviding personalized services, and particularly, a system and methodfor enabling a personalized customer shopping experience on a temporalbasis that matches the inventory on hand at the store with theinterested customer.

Generally, in stores such as retail entities, e.g., outlets, departmentstores, product specialty stores, etc., consumer purchases arecategorized into a couple of high level categories including, forexample: considered purchases: (i.e., those purchases that occur overtime and with less frequency) AND replenishment purchases (i.e., thosepurchases that occur more often and often with less ‘consideration’).

Further, it is known that consumers typically leverage several sourcesof information when making a ‘considered’ purchase, including: peers,friends/family, critical reviews, etc.

Further, it is known that consumers generally leverage average 2-3technologies in support of a product research assessment effort.

Further, while shopping in such as retail entities, e.g., outlets,department stores, product specialty stores, etc., consumers more oftenturn to a store associate or store manager for product item informationwhile in the store.

It would be highly desirable to provide a system and method thatautomatically provides in-store customer's with a more personalizedin-store shopping experience—one matching customers (preferences,segmentation, etc.) with product attributes (static dimensions, appliedcharacteristics, socially derived attributes, availability, etc.).

BRIEF SUMMARY

There is provided, in one aspect, a system, method and computer programproduct for creating a personalized customer shopping experience on atemporal basis that matches with the inventory of the store on hand.

Thus, as a customer enters a store, the system provides a real timeawareness of that customer's purchasing preferences, product buyinginterests and habits, and propensity modeling about replenishment andthese align with the available inventory of the store.

Thus, based on the real-time awareness of the customer's intent andpreferences, when in vicinity to the product desired to be purchased,the individual product calls attention to itself in a very personalizedand relevant way. The store reconfigures based on the understood orknown interests of the customer for that customer's particular in-storeshopping trip. That is, the system and method enables a consumer productof purchase interest or intent to buy to express (or self-announce viatechnology) it's match (or fit based on known or understood buyinghabits, customer taste, tendencies, etc.) against the customerpreferences during an in-store shopping experience.

In one aspect, there is provided a system, method and computer programproduct for personalizing a customer's in-store shopping experience. Thesystem for personalizing a customer's in-store shopping experiencecomprises: a memory device; and a programmed processor device forcoupling to the memory storage device and configured to: determine, at astore, one or more of a customer's purchasing preferences, tastes andtendencies to purchase products; determine a current consumer's intentto purchase a particular product at the store; determine a match of thecurrent consumer's intended particular product purchase with inventoryof products available while the customer is in-store; detect a proximityof the consumer to the available particular product within the store;and once within a threshold vicinity to the particular product, theparticular consumer product announces to the customer, a match or fitpersonalized to the current customer's intent or interest to purchasethe particular product.

In a further aspect, there is provided a method for personalizing acustomer's in-store shopping experience comprising: determining one ormore of a customer's purchasing preferences, tastes and tendencies topurchase products; determining a current consumer's intent to purchase aparticular product at the store; determining a match of the currentconsumer's intended particular product purchase with inventory ofproducts available while the customer is in-store; detecting a proximityof the consumer to the available particular product within the store;and once within a threshold vicinity to the particular product, theparticular consumer product announcing, to the customer, a match or fitpersonalized to the current customer's intent or interest to purchasethe particular product and/or related items (e.g., cross-sell, up-sell).

A computer program product is provided for performing operations. Thecomputer program product includes a storage medium readable by aprocessing circuit and storing instructions run by the processingcircuit for running a method. The storage medium readable by aprocessing circuit is not only a propagating signal. The method is thesame as listed above.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

The objects, features and advantages of the present invention willbecome apparent to one of ordinary skill in the art, in view of thefollowing detailed description taken in combination with the attacheddrawings, in which:

FIG. 1 depicts one embodiment of a system 10 to provide in-storecustomer's with a more personalized shopping experience in oneembodiment;

FIGS. 2A-2B depict system server and tag functionality providing for thepersonalized in-store customer shopping experience in one embodiment;

FIG. 3 depicts the in-store announcing to a customer detected invicinity of a matched product according to one embodiment;

FIG. 4 depicts the in-store announcing to a customer detected invicinity of a matched product according to an alternate embodiment;

FIG. 5 further depicts the in-store announcing to a customer detected invicinity of a matched product according to a further alternateembodiment;

FIG. 6 shows an embodiment of system 10 in which the in-store announcingis provided simultaneously to multiple customers detected as having alike or similarly preferenced product;

FIG. 7 depicts a method 200 for personalized in-store customer shoppingexperience at a retail store in one embodiment;

FIG. 8 depicts an example smartphone device 50 programmed with anapplication providing functionality to generate a user interface 60 viawhich a consumer may enter product preferences for purchasing a product;and

FIG. 9 illustrates one embodiment of a hardware configuration of acomputing system 100 corresponding to server 20 in the system 10 of FIG.1.

DETAILED DESCRIPTION

FIG. 1 depicts one embodiment of a system 10 to provide in-storecustomer's with a more personalized real-time shopping experience in oneembodiment.

The system 10 providing in-store customer's with a more personalizedshopping experience is shown for illustrative purposes as implemented ina store 15 having associated types of retail products, e.g., an in-storeisle or area 12 of televisions, an in-store isle or area 14 washingmachines 14, an in-store isle or area 16 of refrigerators, etc., such asmay be found in a Best Buy™ retail store. It is understood that theinvention is not limited to any particular type of store or product—andthe invention is applicable to many types and sizes of stores, e.g., onthe order of local “mom and pop” stores having small products tomega-retailers like Wall-Mart™ or Best-Buy™ selling products such ashousehold appliances and related cross sell products and services.

The store 15 further includes an associated centralized system (“Csys”)embodied in part by a physical retail server device 20 which may residein the physical premises of the store whose functionality will bedescribed in greater detail herein below. In one embodiment, the serveris part of an in-store communications network, and configured tocommunicate wirelessly with various modules to effect implementation ofthe present system and methods.

Further shown physically attached to inventoried items of the store 15are tags 25, with one tag 25 associated with a product. Each tag 25 is ahardware device mounted on a product (e.g., appliances) to hold dataassociated with the product and customers/preferences. The tags andserver are in communication via a communications technology, e.g., awired (TCP/IP), or wireless connection (Wi-Fi/Bluetooth/Infrared)communication, or other wireless communications protocols.

FIGS. 2A-2B depict a system 10 implementing server and tag functionalityto provide for the personalized in-store customer shopping experience. Acorresponding method 200 for personalized in-store customer shoppingexperience at a retail store is depicted in FIG. 7.

FIG. 7, at 202, reflects a consumer ‘Bill’ owning a Smartphone, which isWiFi/Bluetooth/infrared enabled. FIG. 7, at 205 depicts a step that theconsumer ‘Bill’ plans to purchase a Television, and prior to enteringthe store, takes action to manually enter product preferences in hissmartphone device in advance of interacting with the system. FIG. 8depicts an example smartphone device 50 programmed with an applicationproviding functionality to generate a user interface 60 via which aconsumer may enter product preferences for purchasing a product, e.g.,the Television, at a retail store. In one example embodiment depicted inFIG. 8, the consumer's mobile device interface 60 provides an entryfield or area 61 a for entering a number of products, an entry field orarea 61 b for entering an item type intended to be purchased, and anentry field or area 61 c for entering customer preference details 65about the desired product to be purchased.

In one illustrative example, a customer's current in-store purchasingintent (based on the customer's preference list or profile) is topurchase a television (TV) appliance with the following productpreferences: it is a Smart LED-type having a 32 Inch screen diagonalwith Hi-Definition capability in a Black Color Matte finish all within abudget of $500.

Then, at 207, FIG. 7, the customer, e.g., Bill, visit's an exampleconsumer/electronic appliance brick and mortar store. This isillustrated in FIG. 2A depicting a person, i.e., customer 11 (Bill')first entering the retail store 15.

Via functionality provided in the stores's communications network, at210, FIG. 7, customer Bill's personal mobile device 50 is detected. Thatis, the brick and mortar in-store wireless communications networkdetects the presence of the customer's mobile device 50 via a wirelesscommunications modality including, but not limited to: NFC (near fieldcommunication), bluetooth, RFID, WifFi, etc.

Once the in-store Wi-Fi network detects the customer's mobile phonedevice, it initiates functionality to connect the device to the Wi-Fihub (via the store's wireless network) over a communications channelthat interfaces and otherwise connects with the in-store server 20. Asdepicted at 212, FIG. 7, preferences from Bill's smartphone device 50are read by a centralized system implementing the server 20 in thestore. For example, in one embodiment, the store, i.e., server 20,obtains the customer's preferences via the customer's mobile device 50via wireless signals 52 over the network, e.g., via W-Fi, Bluetooth, orsome other wireless communications mode, e.g., upon entry and automaticdetection of the wireless device to the in-store Wi-Fi network. Thisdata may be automatically pushed to the central in-store server 20 uponentry in the store and detection of and connection with the store'sWi-Fi or wireless hub. In other embodiments, the data of customer'spreferences and purchasing intent may be already known to the store (andthus, resident on the server 20) via prior purchasing history, ifmaintained by that store.

In one embodiment, the information regarding the customer's preferenceand current purchasing intent (when entering store) is pre-set and/orentered into the mobile device and submitted by the customer to theserver 25 upon entry, and the customer has agreed to participate in thestore's provision of more personalized shopping experience (e.g.,implemented as a business rule).

Thus, in one embodiment, as shown in FIG. 2A, the customer 11 enters thestore and the present customer information 55 regarding the customer'scurrent purchase product intent/preferences and/or past productpurchasing profile (e.g., prior purchases/habits) is communicated aswireless signals 52 over the Wi-Fi hub or other in-store wirelessnetwork for transfer to the central system server 20 of the store.

Continuing at 215, FIG. 7, the system (via server 20 functionality)marks Bill's preferences received from his mobile, and publishes to theappropriate appliance on-board device/s (tags 25). This is furtherillustrated in FIG. 2B depicting the present customer information 55regarding the customer's current product purchase intent beingtransferred, e.g., via wireless network communication signals 60, fromthe server 20 to each of the corresponding appliances.

In one embodiment, information (data) of the consumer and thatconsumer's current product purchasing intent are wirelessly “pushed” tohardware devices, i.e., Tags 25, a tag associated with each appliance inthe store 15 via any communication mechanisms Wi-Fi/Bluetooth or WiredLAN. The Tags 25 are mounted on the appliance receives and stores thedata. More particularly, each respective Tag 25 holds data including,but not limited to: product specifications about the particular productupon which the respective tag 25 is mounted, and details of theinterested customer and that customer's current purchasing preferences.

The Tag 25 publishes the content based on the relevant data matched.That is, the server 20 is programmed to run functions and routines thatperform a comparison and inventory check, potentially matching, inreal-time, customer's current product purchase intent—including productpreferences—to current available (i.e., in-store) products. In oneembodiment, products and customers are matched based on alignedattributes without regard for derivation of attribute. There is thusperformed at the server 20 a level of correlation that first determineswhat product(s) is available, and how it associates with the currentin-store customer. This “association” is parameter based; for example,buying interest, tendencies and habits and propensity for purchasing (anunderstanding of the broader customer of the customer buying habits andtendencies (not only characteristics and buy behavior) but also matchingof the product characteristics (as well as the customercharacteristics).

For example, the server may address how relevant is the desired productfor a particular consumer preference, and further evaluate how manyconsumers with similar preferences have chosen this product. Thecentralized system and server 20 is configured with a mechanism to rankthe most preferred and bought consumer appliance for any kind ofpreference.

This is thus a “product modeling” as opposed to looking at the buyingbehavior of the end user but also matches the product characteristics.That is, there are understood or fixed attributes that relate to aproduct that may be derived from the manufacturer, these include but arenot limited to: dimensions, specifications, components or parts,ingredients, size, season, etc. There are those gleaned attributes suchas those that may be sourced from social web—customers may applyattributes to products, such as but not limited to: “cool”, easy to use,durable, fashionable, poor, flimsy, etc. These are more subjective innature generally. There may be attributes that the retailer appliesbased on their marketing programs, etc. There are also those attributesthat have to do with inventory levels—count, location, condition, etc.There are also attributes that relate to propensity forreplenishment—e.g., how long until a product is replaced. There are alsoattributes based on a customer's profile or segment. These attributescan be category or product based and can be temporal in the sense thatthey are based on a current shopping experience.

Continuing, at 217, FIG. 7, the customer Bill then proceeds to walkaround the store to have a look at the aisle 12 that displaystelevisions. As reflected at 220, FIG. 7, when Bill reaches the SonyBravia Aisle, the appliance recognizes it's match against customerBill's preferences.

Thus turning to FIG. 3, in one embodiment, once information in TAGs 25are loaded (e.g., pushed) with content regarding the current customer 11intended product purchase and product preferences (e.g., a television(TV) appliance with product preferences that it is a Smart LED-typehaving a 32 Inch screen diagonal with Hi-Definition capability in aBlack Color Matte finish all within a budget of $500), the system tracksthe customer's location and waits for customer to approach the locationwhere the potential matching products are. For example real timetracking by using the mobile device, each matched product, e.g., TVappliance for the customer 11 in the example depicted, will sense thepresence of the customer via the customer's mobile device. This can beachieved by getting user's presence information based on his smartphonedevice's identity. As the customer 11 approaches the TV isle 12 of thestore 15, one particular TV brand, e.g., Sony Bravia 32 inch TV,understands that a consumer 11 with matching specifications is in thevicinity.

Returning to 223, FIG. 7, the ‘matched’ television product then alertsthe user, e.g., flashes with a green LED to showcase a match, and awelcome greeting message is displayed on the on-board appliance screen(when the appliance is so equipped).

For example, the TV product consequently provides a personalized audiomessage, e.g., an “invitation” to the customer to purchase the product,once the customer location is sensed in the vicinity of the preferred TVproduct. For the example customer named “Bill” depicted in FIG. 3, anaudio message 75 generated by the TAG may include

-   -   Hi Bill, I am Sony Bravia, 32 Inch, Hi Definition, Smart LED        color TV. My cost is $465 with 1 yr additional warrant and free        home delivery.

In one embodiment, personalization can include but is not limited to acustomer's preferences for language, cost, propensity to purchase, pricesensitivities, etc.

In one embodiment, as reflected at 225, FIG. 7, a message on theproduct, e.g., (TV appliance) may further direct the consumer ‘Bill’ topick up a headphone associated with or placed close to the product, tohear further details about the appliance. Generally, for products thatdo not provide an audio or display interface, the tag mounted on theappliance will communicate the message by means of an external audioconnection (headphones/speaker) and/or video (small display screens).

FIG. 4 depicts a further embodiment for personalizing a notification tothe customer 11 about the matching product when the customer is in thevicinity of the desired (and matched) product. That is, as shown in FIG.4, as the customer 11 approaches the TV isle 12 of the store 15, oneparticular matched TV brand, e.g., Sony Bravia 32 inch TV, understandsthat a consumer 11 with matching product specification is in thevicinity. The matched TV appliance 13 is provided with functionality, ascontrolled by the TAG and/or signals received from the server device 20,to automatically switch on to provide a personalized audio/visual (A/V)greeting, e.g., an “invitation” to the customer to purchase the“matched” product, or provide more detail about the product, once thecustomer location is sensed in the vicinity of the preferred TV product13. For the example customer named “Bill” depicted in FIG. 4, the SonyBravia 32 inch TV 13 switches on automatically provides the A/V message80 greeting “Bill”.

In the embodiments of FIGS. 3 and 4 in which based on obtained userproduct preferences, products are configured to identify themselves whenuser is in the vicinity, it is understood that the product, or interfaceassociated with the product, may further generate or display: a sequenceof lights (e.g., screen emission and/or LED indicators) that respond inan understood sequence to indicate the match of the preferences; orautomatically describe itself via A/V means; or offer additional productcontent based on known, or immediately requested preferences (e.g.,content including professional/critical review, peer review,manufacturer descriptions, etc.).

FIG. 5 depicts a further embodiment for personalizing a notification tothe customer 11 about the matching product when the customer is in thevicinity of the desired (and matched) product. That is, as shown in FIG.5, as the customer 11 approaches the TV isle 12 of the store 15, thecustomer's mobile device, e.g., smart phone 50, will provide theindication 85, e.g., by vibrating, to indicate a suitable match.

In this embodiment, the mobile device associated with the customer isconfigured with an application (for managing the preferences) thatincludes mechanisms to automatically receive signals from the serverdevice 20, and respond to provide the indication to the customer aboutthe product preferences match by one or more of: a light indication,e.g., via a display screen or LED(s) that blink, a vibration at aspecific frequency, playback of an audio ring tone, or a combinationthereof.

In view of FIGS. 1-5, it is understood that the server 20, which may belocal to the retailer, is programmed to provide the functionalitydescribed for receiving/obtaining current customer intent productpreferences and pushing this information to the Tag 25. If theapplication is provided/operated by a third party, then through businessrelationships, the relevant data can be shared by immediate businessrules according to current retailer. The application that stores thecharacteristics about the person—this data is collected may be sharedwith the current retailer according to business rules.

Managing allocation of products to stores, is made available to storesinherently, e.g., via inventory management systems. Thus, each retailer(store) has present current knowledge of store products and preferences.These systems enable stores to know what products are available suchthat the matching functionality may be determined at the server to matchthe product based on the customer preferences received.

In one embodiment, the server device 20 and services provided by theserver and tags 25 for providing personalized in-store shoppingexperience as shown may be performed by a retailer individually, or by athird party retail service provider.

Thus, for example, when provided by a 3^(rd) party service, preferencescan be in the form of a list, or like format, which may be shared amongmany multiple retailers. In this embodiment, any customer preferencelist may be formatted in a manner so as to be understood by the serverdevice 20 at any retail establishment. That is, a third party (e.g.,3^(rd) party service provider) could provide the services described inFIGS. 1-5 for receiving information from the customer and populating thetags with customer preferences, and many retailers will subscribe to theservices offered by this 3rd party. In such a scenario, a common mobiledevice application interface/format is provided in which currentcustomer product and/or list of preferences is entered by a customer(either in-store or prior to entering the store), and which format willbe recognized by a third party service provider providing the servicesdescribed herein at any subscribing retail establishment.

Alternately, each retail outlet may be self-supporting in which case, acurrent customer's product and/or list of preferences is entered in theform only recognized by one particular retailer, for example, and notconforming to any one standard.

Generally, the present system may include or integrate other 3rd partysystems to get users presence, systems to make audio/videoannouncements, and a software interface to extend the existing legacyretail applications to enable reading in the customer preferences,making announcements, etc.

Continuing now to FIG. 6, there is depicted a further embodiment ofsystem 10 operation with plural customers each intending to purchase asimilar or like customer-preferred products. In the embodiment depictedin FIG. 6, multiple customers, e.g., 5 customers: Bill, Dan, Christi,Vic and Ann are customers who intend to buy a same TV, or have similarpreferences for a TV purchase. The centralized system 10 publishes eachof the customer preferences to the Tags 25 at each respective TVs assoon as the customers enter the store. For example, the following arethe example customer's preferences of the TV, i.e., out of 50 customersinside store, the above listed 5 customers have TV as their item to bepurchased with following preferences: 32 Inch, Hi Definition, Smart LEDcolor TV having a cost budget of $465 with 1 yr additional warrant andfree home delivery.

Then, continuing in the manner described herein with respect to FIGS.2A-2B and 4, after server 20 performs matching the current customer'sproduct and product preferences with available in-store products, theproduct 13 (e.g., appliance), e.g., a Sony Bravia TV, that has matchedeach of the customers' preference, itself performs the following: 1) theproduct 13 greets the individual customers Bill, Dan, Christi, Vic andAnn by their names; and, 2) the product 13 asks each of the 5 customersto pick up the earphones 90A, . . . , 90E for the respective customers,so that the customers may get to know more details about the product(e.g., TV 13).

In an alternate embodiment implementing scenario depicted in FIG. 6, theproduct 13 (e.g., appliance such as a Sony Bravia TV) that has matchedeach of the customers' preference, alternatively may inform each of thecustomers to pick up their personal mobile device, e.g., smartphonedevice 50, and dial a pre-determined number(s) to be informed about moreof the TV features.

FIG. 9 illustrates one embodiment of an exemplary hardware configurationof a computing system 100 programmed to perform the method stepsdescribed herein with respect to FIGS. 1-7. The hardware configurationpreferably has at least one processor or central processing unit (CPU)111. The CPUs 111 are interconnected via a system bus 112 to a randomaccess memory (RAM) 114, read-only memory (ROM) 116, input/output (I/O)adapter 118 (for connecting peripheral devices such as disk units 121and tape drives 140 to the bus 112), user interface adapter 122 (forconnecting a keyboard 124, mouse 126, speaker 128, microphone 132,and/or other user interface device to the bus 112), a communicationadapter 134 for connecting the system 100 to a data processing network,the Internet, an Intranet, a local area network (LAN), etc., and adisplay adapter 136 for connecting the bus 112 to a display device 138and/or printer 139 (e.g., a digital printer of the like).

Any combination of one or more computer readable medium(s) may beutilized. The computer readable medium may be a computer readable signalmedium or a computer readable storage medium. A computer readablestorage medium may be, for example, but not limited to, an electronic,magnetic, optical, electromagnetic, infrared, or semiconductor system,apparatus, or device, or any suitable combination of the foregoing. Morespecific examples (a non-exhaustive list) of the computer readablestorage medium would include the following: an electrical connectionhaving one or more wires, a portable computer diskette, a hard disk, arandom access memory (RAM), a read-only memory (ROM), an erasableprogrammable read-only memory (EPROM or Flash memory), an optical fiber,a portable compact disc read-only memory (CD-ROM), an optical storagedevice, a magnetic storage device, or any suitable combination of theforegoing. In the context of this document, a computer readable storagemedium may be any tangible medium that can contain, or store a programfor use by or in connection with a system, apparatus, or device runningan instruction.

A computer readable signal medium may include a propagated data signalwith computer readable program code embodied therein, for example, inbaseband or as part of a carrier wave. Such a propagated signal may takeany of a variety of forms, including, but not limited to,electro-magnetic, optical, or any suitable combination thereof. Acomputer readable signal medium may be any computer readable medium thatis not a computer readable storage medium and that can communicate,propagate, or transport a program for use by or in connection with asystem, apparatus, or device running an instruction.

Program code embodied on a computer readable medium may be transmittedusing any appropriate medium, including but not limited to wireless,wireline, optical fiber cable, RF, etc., or any suitable combination ofthe foregoing.

Computer program code for carrying out operations for aspects of thepresent invention may be written in any combination of one or moreprogramming languages, including an object oriented programming languagesuch as Java, Smalltalk, C++ or the like and conventional proceduralprogramming languages, such as the “C” programming language or similarprogramming languages. The program code may run entirely on the user'scomputer, partly on the user's computer, as a stand-alone softwarepackage, partly on the user's computer and partly on a remote computeror entirely on the remote computer or server. In the latter scenario,the remote computer may be connected to the user's computer through anytype of network, including a local area network (LAN) or a wide areanetwork (WAN), or the connection may be made to an external computer(for example, through the Internet using an Internet Service Provider).

Aspects of the present invention are described below with reference toflowchart illustrations and/or block diagrams of methods, apparatus(systems) and computer program products according to embodiments of theinvention. It will be understood that each block of the flowchartillustrations and/or block diagrams, and combinations of blocks in theflowchart illustrations and/or block diagrams, can be implemented bycomputer program instructions. These computer program instructions maybe provided to a processor of a general purpose computer, specialpurpose computer, or other programmable data processing apparatus toproduce a machine, such that the instructions, which run via theprocessor of the computer or other programmable data processingapparatus, create means for implementing the functions/acts specified inthe flowchart and/or block diagram block or blocks. These computerprogram instructions may also be stored in a computer readable mediumthat can direct a computer, other programmable data processingapparatus, or other devices to function in a particular manner, suchthat the instructions stored in the computer readable medium produce anarticle of manufacture including instructions which implement thefunction/act specified in the flowchart and/or block diagram block orblocks.

The computer program instructions may also be loaded onto a computer,other programmable data processing apparatus, or other devices to causea series of operational steps to be performed on the computer, otherprogrammable apparatus or other devices to produce a computerimplemented process such that the instructions which run on the computeror other programmable apparatus provide processes for implementing thefunctions/acts specified in the flowchart and/or block diagram block orblocks.

The flowchart and block diagrams in the Figures illustrate thearchitecture, functionality, and operation of possible implementationsof systems, methods and computer program products according to variousembodiments of the present invention. In this regard, each block in theflowchart or block diagrams may represent a module, segment, or portionof code, which comprises one or more operable instructions forimplementing the specified logical function(s). It should also be notedthat, in some alternative implementations, the functions noted in theblock may occur out of the order noted in the figures. For example, twoblocks shown in succession may, in fact, be run substantiallyconcurrently, or the blocks may sometimes be run in the reverse order,depending upon the functionality involved. It will also be noted thateach block of the block diagrams and/or flowchart illustration, andcombinations of blocks in the block diagrams and/or flowchartillustration, can be implemented by special purpose hardware-basedsystems that perform the specified functions or acts, or combinations ofspecial purpose hardware and computer instructions.

While there has been shown and described what is considered to bepreferred embodiments of the invention, it will, of course, beunderstood that various modifications and changes in form or detailcould readily be made without departing from the spirit of theinvention. It is therefore intended that the scope of the invention notbe limited to the exact forms described and illustrated, but should beconstrued to cover all modifications that may fall within the scope ofthe appended claims.

The invention claimed is:
 1. A system for personalizing a customer'sin-store shopping experience, the store including a plurality ofelectronic products for in-store customer purchase, the systemcomprising: a receiver device physically attached to a correspondingelectronic product and configured for receiving data over acommunications network, a memory device; a programmed processor devicefor coupling to said memory storage device and configured to: detect,using wireless communications signals, a presence of a mobile phonedevice associated with a customer in the store; determine, from themobile phone device of the in-store customer, one or more of thein-store customer's purchasing preferences, tastes and tendencies topurchase electronic products; determine the in-store customer's intentto purchase a particular electronic product at the store; determine amatch of the customer's intended particular electronic product purchasewith inventory of electronic products available while the customer isin-store; communicate information regarding the in-store customer'spreferences and a current purchasing intent, over the communicationsnetwork, for receipt at the receiver device attached to the matchedparticular electronic product, such that said matched particularelectronic product acquires a temporal understanding of the productpreferences of the in-store customer; use said wireless communicationssignals to sense and track position of the mobile device associated withthe in-store customer and detect a proximity of the in-store customer tothe available particular electronic product within said store; andresponsive to detecting the mobile device associated with the in-storecustomer is within a threshold vicinity to said particular electronicproduct, cause, via an interface provided with said particularelectronic product, presentation of an alert to said customer, saidalert indicating a match or fit personalized to the customer's intent orinterest to purchase said particular product.
 2. The system of claim 1,wherein the programmed processor device is further configured to:determine one or more matched products of the customer's intendedparticular product purchase with said inventory of products availablewhile the customer is in-store; and organize those one or more “matched”products via a rank presentation order.
 3. The system of claim 1,wherein the programmed processor device is further configured to: alert,by the system, to the in-store customer of any cross-selling and relateditems that can announce themselves to a in-store customer based on knownor understood relevance to the customer's needs.
 4. The system of claim1, wherein the product performs: informing the in-store customer aboutthe particular electronic product being matched when the customer is inits vicinity.
 5. The system of claim 1 wherein to cause a presentationto said customer indicating a match or fit personalized to the currentcustomer's intent or interest to purchase said particular product, theprocessor device is further configured to: automatically initiateswitching on said electronic product and automatically providing, viasaid electronic product, one or more of: an audio message, a visualmessage, or audio-visual message greeting the in-store customer of theknown preferences.
 6. The system of claim 1 wherein to cause apresentation to said customer indicating a match or fit personalized tothe current customer's intent or interest to purchase said particularelectronic product, the processor device is further configured to:automatically activate one or a plurality of indicators on saidelectronic product to respond in a sequence to indicate the match of theknown preferences.
 7. The system of claim 1 wherein to cause apresentation to said customer indicating a match or fit personalized tothe current customer's intent or interest to purchase said particularproduct, the processor device is further configured to: automaticallyswitch on said electronic product and automatically provide, via saidprovided product interface, one or more of: an audio greeting message, avisual greeting message, or audio-visual greeting message describingitself.
 8. The system of claim 1 wherein to cause a presentation to saidcustomer indicating a match or fit personalized to the currentcustomer's intent or interest to purchase said particular electronicproduct, the processor device is further configured to: automaticallyswitch on said electronic product and automatically providing, via saidproduct interface, one or more of: an audio greeting message, a visualgreeting message, or audio-visual greeting message describing theproduct content based on known, or immediately requested preferences. 9.The system of claim 1 wherein to cause a presentation to said customerindicating a match or fit personalized to the current customer's intentor interest to purchase said particular electronic product, theprocessor device is further configured to: automatically activate themobile device associated with the in-store customer to provideindication via the mobile device to the in-store customer about thematch.
 10. The system of claim 9, wherein the indication provided to thein-store customer via the mobile device comprises: a light indication, avibration at a specific frequency, playback of an audio ring tone, or acombination thereof.
 11. A computer program product for personalizing acustomer's in-store shopping experience, the store including a pluralityof electronic products for in-store customer purchase, said computerprogram product comprising a non-transitory computer readable storagedevice, said device tangibly embodying a program of instructionsexecutable by the computer for performing a method comprising:detecting, using wireless communications signals, a presence of a mobilephone device associated with a customer in the store, the storeproviding a plurality of electronic products or appliances for in-storecustomer purchase, each electronic product or appliance having areceiver device physically attached thereto configured for receivingdata over a communications network; determining from the mobile phonedevice of the in-store customer, one or more of the in-store customer'spurchasing preferences, tastes and tendencies to purchase electronicproducts or appliances; determining the in-store customer's intent topurchase a particular electronic product or appliance at said store;determining a match of the customer's intended particular electronicproduct purchase with inventory of electronic products or appliancesavailable while the customer is in-store; communicating informationregarding the in-store customer's preferences and a current purchasingintent, over the communications network, for receipt at the receiverdevice attached to the matched particular electronic product orappliance, such that said matched particular electronic product orappliance acquires a temporal understanding of the product preferencesof the in-store customer; sensing and tracking, using said wirelesscommunications signals, a position of the mobile device associated withthe matched in-store customer; detecting a proximity of the in-storecustomer to the available particular electronic product or appliancewithin said store; and responsive to detecting the mobile deviceassociated with the in-store customer is within a threshold vicinity tosaid particular electronic product or appliance, causing, via aninterface provided with said particular electronic product or appliance,a presentation of an alert to said customer, said alert indicating amatch or fit personalized to the customer's intent or interest topurchase said particular electronic product or appliance.
 12. Thecomputer program product of claim 11, wherein the method furthercomprises: determining one or more matched products of the in-storecustomer's intended particular product purchase with said inventory ofproducts available while the customer is in-store; and organizing thoseone or more “matched” products via a rank presentation order.
 13. Thecomputer program product of claim 11, further comprising: alerting, viathe interface provided with said electronic product or appliance, to thein-store customer of any cross-selling and related items that canannounce themselves to the in-store customer based on known orunderstood relevance to the customer's needs.
 14. The computer programproduct of claim 11, wherein the product performs: informing thein-store customer about the particular electronic product or appliancebeing matched when the customer is in its vicinity.
 15. The computerprogram product of claim 11, wherein the causing the presentation of analert to said customer comprises: automatically switching on saidelectronic product or appliance and automatically providing, via saidelectronic product or appliance, one or more of: an audio message, avisual message, or audio-visual message greeting the in-store customerof the known preferences, an audio greeting message, a visual greetingmessage, or audio-visual greeting message describing the product itself,or an audio-visual greeting message describing the product content basedon known, or immediately requested preferences.
 16. The computer programproduct of claim 11, wherein the causing the presentation of an alert tosaid customer comprises: automatically activating the mobile deviceassociated with a customer to provide indication to the customer aboutthe match.